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1.2.3 Medical Clinics Promotion Plan (MCPP)
Medical Clinics Promotion Plan or MCPP Services are focused on your offline referrals from peers as well as digital marketing & advertising for your medical practice.
You can check the details of MCPP Services to continue or click here below to shortcut to JA Medical Clinic Services Recommended.
4 Components of Promotion Plan for a Medical Clinic
1. The Product or Service
If you are Esthetic based practice / Beautycare / MedSpa, you may want to define your product/service strategy based on competition and availability of your staff's credentials.
For example, if you want to offer 'High Technology Beauty Med Service', you will need to make an investment in purchasing this technology and then training of your staff. So each medical service you offer has a cost associated with it, and of course there could be tangible benefits for your medical practice.So your promotion plan must have a focus on which 'services' you are going to offer. And each service presentation deserve its pro and con.2. The Price of Service
Most of patients for Esthetic base pratice / Beautycare / MedSpa are 'Self-Pay Patients'. Patient pays directly to the provider, you have leverage to provide better service than your competitors and charge more.
3. The Place or Location of Service
For most parts, Beautycare and Healthcare delivery system in Thailand is still very local for now. Patients typically go to a 'local' provider. This is evidenced by 1000% plus increase in Google searches for 'Beauty medical clinic near me' or 'Medical doctor near me'.
So your Place or Location matters.
4. The Promotion and Advertising of Service
This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service. There are generally 2 main sub-areas for promotion of medical services:
1. OFFLINE PROMOTIONS:
If you don't want to purchase mass media advertising. You can use promotion through referrals from peers, networking with other providers and suppliers but nowaday the simple way of promotion as just waiting for patient tell others to promote for you. It doesn't work anymore because you have too many competitors nearby.
2. ONLINE PROMOTIONS:
This refers to digital marketing and advertising to acquire more patients and retain existing patient base. But how will you choose the right and qualified digital marketing agency to help you promote your clinic for more outstanding? Because now it's load of digital marketing agencies for be your choices. Some can give you offline service only and another can provide you only online service.
What We Do
JA Medical Clinic Promotion Plan or MCPP - Services are focused on both offline and digital marketing as well as advertising for your medical practice.
Back to the question if you are a doctor who have owned esthetic medical clinic. How will you promote your clinic to get more patients and beat out your competitors?.To be successful and win your patient's heart; you may needed:For Offline:
1. Referrals from peers2. Telemedical Promotion3. Networking with other providers and suppliers near youFor Online:
1. A great website2. Online advertising3. Specifically PPC advertising4. Facebook advertising5. Effective promotion campaigns6. A powerful medical promotion and marketing system managementMedical Clinic Promotion Plan - MCPP Services
JA Medical Clinic Promotion Plan or MCPP - Services are focused on both offline and digital marketing as well as advertising for your medical practice.Online Services
1. Patients Gain Services
Price: $ 3,300 / month
A 2 year contractGenerate more patients conversion on clinic websitePROMOTION PLAN SERVICES:* Clinic branded website with responsive design.* Medical Clinic content added by JA content writer.* Adverts on Facebook, Instragram, Google, PayPerClick* Customize local directories and SEO for doctors and medical clinics.* Create Facebook and Google new posts for clinic practice every month* Reputation management for doctor & clinic. Clinic can maximize positive feedback.* Collect reviews from clinic's website. Clinic can decide which ones to display.* Create 12 monthly newsletters and 6 seasonal newsletters.* Get receive and send text alerts clinic in near real time as clinic get new request and leads.* Localisation engine creates excellent conversion campaigns.* Sets up clinic campaigns and automates clinic email and content promotional strategies.* Custom image and content creation for clinic website, email marketing and Facebook promotions.* Provide tracking and conversion, patient click behaviour is tracked.* Auto responders based on context with useful information to prospect patients.* Receive and automate referrals from other doctors, helps clinic reduce staff's time and provide dashboard for clinic to see who has sent referral to clinic.* Appontment scheduling service on clinic's website, so patients can easily see doctors availability (1. Appoinment Booking2. Appointment Request).PHONE CALL TRACKING SERVICES:* Capture every phone calls that are generated from clinic website and mobile site.POSITIVE FEEDBACK SERVICE:* Encourage users to provide feedbacks.* Collect potential negative feeback which will only go clinic, and NOT on social media.*Measurement from Patient Gain Volume per month.2. Patient Gain + Smart TeleSales Services
Price: $ 4,400
A 1 year contract* Same advantages and benefits with Patients Gain Services.
* But increase patients sales more from Smart TeleSales Service additional.
*Guarantee Sales Target
3. Medical Clinic Website Development & Design (Eng)
Price: $3,300 Standard Package
Price:$7,000 Professional PackageEnglish languagesTailor Made A Medical Clinic Website:* User-friendly* Simple and clear tone and mood* Secure website* Nice designs* Retrieve medical records, such as test results and other health information* English content provide on clinic website.* Custom images and graphic for clinic website.* Patients can pay bills* Go mobile with responsive design* Use design elements to interact with patients*The diffierence between Standard Package and Professional Package is the complexity of functional and usage program for support patients,doctors, administration, billings, payment system, etc database as well as the scope of services and business size of your clinic.4. Medical Clinic Website Development & Design (Eng & Th)
Price: $5,300 Standard Package
Price: $9,000 Professional PackageEnglish and Thai languages.*Functional advantages and usages same as English verstion but this version is bi-lingual; English-ThaiSee more advantages details of medical clinic website that we can tailor made for you by click 'Get A Great Website' below
5. Doctor on Demand
Price: $ 2,600
A 1 year contractSkin First Project* For upselling Elite patients with gold package.* Completely free online doctors consullation.* Offers unlimited messafing 12 hours a day, seven days a week with clinic (managment by JA) within 10 mins.Offline & Online Services
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1. Clinical Family Club
Price: $4,200 / month
A 2 year contract* Increase the volume and value of lead servicing using phonecall marketing, email, referrals from peers and Facebook Ad campaigns.* Create Exclusive Skincare Party Day for engage with patients and generate new patients with their whole family to clinic.* Giveaway rewards and customized package with special price for loyalty patients of clinic.* Manage patients database and create upselling package for clinic.* Dig deeper with detailed reports. Clinic will have all your patients data centralized, purchase history and all patient communication history.*Guarantee Sales Targets.2. Inter Beauty Med Tour
Price: $ 4,200
A 1 year contractWe regularly bring international patients and beauty medical tour group to your clinic.*Guarantee Sales Targets.Medical Clinic Promotion Plan -
MCPP ServicesNow we strongly recommend you to concern and develop this 2 significant steps for gain more patients to your clinic before will go through another steps.
Step 1: Get a Great Website
Not mean generally beautiful website design but it means 'A Great Professional Medical Clinic Website' which designed by professional web developer who have acknowledge and specialist in medical clinic business and systematic.Why?
Let us walk you through a scenario based on a real customer doctor case.
Once you (doctor or owner of clinic) started off by getting a brand new website. But after the new site was up and running, you would find out that your website developer didn't give you a site that's built to securely handle, and store any potential PHI (Patients Health Information) from patients that could come into your site. After paying a lot for your new site, you now might realized you could get just only another general website but it's not 'A Great Professional Medical Clinic Website' and maybe you had to going to pay even more to get this issue fixed, or face some problems about not getting more patients as you'd expected.
Once the new website firgured it out, you might realized that Online Advertising was important to acquire new patients quickly. Even you might decided to use a local digital advertising and marketing company to improve your new patient generation, and getb your clinic's patient count up. But with the lack of focus and experience in healthcare and management fees charged by company, the campaign cost you a lot of money, and didn't give you the return & ROI you'd expected again.
True, the website managemebt company posted on social media, but the content was non relevant and there were no social media apps to promote your medical vlinic with special offer and offer online payments from the Facebook business page.
JA Services Solution:
* Our web developer and programmer team is specialist in 'Medical Clinic' web development and designs, not just a general web designer
Step 2: Patient Engagement Plan
'Real Patient Engagement Plan' will been created by the Medical Clinic Marketers only, not general marketers and not all people will can do it.
Most of clinics may think just they have owned Website and Facebook Page. It would make them have more patients by automatically. Website, Facebook Page, Facebook Ads, Google Ads, Google SEO, Mobile Ads, Instragram Ads and so on are only 'tools'. But the most significant key master that will make you success in long run is 'Strategy'.
To improve your patient engagement, you wanted to put together some effective marketing campaigns for both prospective patients and past patients. You ended up with using a company to send reminders, monthly newsletters, email promotions and boost Facebook Ads. This enabled the clinic to deliver personal communication to patients more consistently-with significantly more effort and time as this new tool did not integrate with the number one source of patient acquisition 'Website'.
However, due to all the time it takes you and your staff to create and set-up email campaigns, Facebook promotional campaigns, and put up promotional content on your site.
Most of Asian Countries including Thai clinics liked using 'Celebrity' or 'Internet Idol to promote their medical clinics.
It's true. Celebrity or Internet Idol endorsements can reap huge rewards for a brand. Tet they have numerous pitfalls that compnies shpuld consider before developing an endorsement program.
The Risks of Celebrity or Internet Idol Endorsement for Medical Clinics
Yet even if a celebrity or internet idol is a good for the clinic, using one for endorsements has its own set of possible risks:
Images change
Celebrities or Internet Idols make mistakes. And when they do. They can affect your clinic image they endorse. Especially your business is medical clinic and associate with doctors or you also are a doctor.Celebrities or Internet Idols become overexposed
At the height of Celebrities or Internet Idols's s popularity, they endorsed over ten clinics and companies at once. When a celebrity works with so many clinics and companies, the celebrity's credibility may suffer. People may feel that the celebrity or internet idol will endorse anything to make a buck.Celebrities or Internet Idols become can overshadow clinics
Patients may focus on the celebrity or internet idol, not the clinic nor service of the clinic. This is a particular danger when celebrities or internet idols endorse multiple clinics and companies at a time.Thinking about using a celebrity or internet idol for endosement?. Not a bad idea. But you might want to think twice and ask yourself this question first if you will pick upa well known Thai celebrity or Thai internet idol to endorsement your medical clinic.Do you remember the brand that celebrity or internet idol endorsement? And do you remember her or him?Request a Consultant
Request a free thirty-minute consultation with the JA team about your medical clinic's promotion plan needs.
Please feel free to contact us and please provide us more information about your medical business by answer some essential questions bellow and send us email. We'llget in touch with you shortly.1. What type of your medical clinic or business?.2. What your current marketing or promotion channels?3. What your purpose if you'll use JA Medical Clinic Promotion Plan - MCPP Services with briefely reasons? The purposes between: (you can choose more than one choice but please prioritize for us the purpose you want to emphasize the most.)A) Gain more new prospective patientsB) Bring back your past patientsC) Patients Engagement PlanD) Build Brand Awareness*E) Build Brand Image Perception*Footnote
*Brand Awareness
When patients recognize your brand (clinic) for what it is.And Top-of-mind awareness occurs when you ask patients to name the brand (clinic name) of Esthetic Medical Clinic / MedSpa / Wellness Center and patients will pops up your brand (clinic) first on their list. And this is JA Medical Clinic Promotion Plan - MCPP Services works and purpose that we'll make you acheive for this point.*Brand Image Perception
Patients' perceptions as reflected by the associations they hold in their minds when they think of your clinic.And this Brand Image Perception could attached with emotional of patients and people. Sometime it might happen without any reason or logical and changable. It may lead to rumor for make your clinic has negative reputation and brand image without an understanding of what sets you apart from the competition.- Contact UsWe'll look over your message and get back to you as soon as possible. Please feel free to let us know if there's anything else we can help you with.
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